Competitivity of Company - implementation at TAMK

Optional course at TAMK that might interest Environmental Engineering students too (free choice studies)

- End of registration through Winha for this course:Friday 4 September 2009:

Competitivity of Company, N-KV22, implementation 1, 1 credit

- Lecturer: Prof. Robert Zich, Brno University of Technology, Czech Republic
- Language of tuition: English

Contact teaching:
* Tuesday 8.9. at 17.10 - 20.00, auditorium D1-02 and
* Wednesday 9.9. at 17.10 - 20.00 auditorium D1-02 and
* Thursday 10.9. at 17.10 - 20.00, auditorium D1-02

Contents:
1.Competition - introduction to all topics
2.Competitiveness developed through strategic management process - traditional approach and Resource Based View
3.Success ability conception - alternative possibility how to analyze competitive position of company
4.Competitive behavior - emphasize on examples of behavior of companies with focus on marketing and advertising