Green
consumerism and ”Case Christmas”
by Krista Haapamäki
While (grocery) shopping, customers face
several choices - of produce and products – which are more or less ethical.
There's the regular product, the cheap product, the luxurious more expensive
product, the ethical product (organic or Fair Trade, or both) and the product
manufactured nearby. Which one to choose? Let's take ”Case Christmas”.
Christmas time is a holiday season when
consumerism is almost unavoidable. Everything is consumed – food, presents and
gift cards, festive clothes and decorations, and of course gift wrappings. Christmas
and the tradition of exchanging presents place a huge demand on Earth's vital,
limited resources. Christmas also depicts our generation, as consumers.
But: it does not have to be so. Christmas can
be a wonderful opportunity to spend time with family and friends without all
that consumerism. Or at least, the money could be used for a cause! Small
choices in a better direction, every now and then, can make a difference on a
larger scale; choices such as buying less or buying better (ethical, organic or
sturdier). After the present, another choice concerns gift wrappings – one
could try e.g. not to pack their gifts at all, avoid individual wrappings,
prefer recycled gift paper or even utilize newspaper.
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The event Vihreä joulu was supported by Ruohonjuuri, Cabassi
(bag, in the picture), and Ekona.
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“Green Christmas” is an excellent pioneer idea.
One way to ”lighten the load” is truly opting for better products! Yet even better
is to opt for services such as a massage gift card, a movie ticket, or donate
something to charitable organizations. The best choice is not to buy anything,
and just enjoy the company of family and friends during the holidays.
Anyhow the
goal is to buy less, or at least buy better – when possible. Whether “better”
means domestic or Fair Trade products, is up to You!